Money Me
Challenge
Financial services without the financial services look.
Most financial brands rely on the same visual shorthand. Smiling couples, crisp suits, a laptop on a kitchen bench, a fanned out credit card. MoneyMe needed something different. They needed a content library that felt warm, modern and unmistakably Australian, that could move at the pace of a fintech, and that could flex from a hero brand campaign to a scroll-stopping performance ad without losing its point of view. It also had to scale across multiple products, audiences and life stages, all while staying tightly on brand.
A library built for everywhere their audience scrolls.
We planned and produced a full content shoot covering brand, lifestyle, customer-led portraiture and product moments, all cast and styled to reflect the real range of MoneyMe customers. We art directed each set up to deliver multiple aspect ratios and crops in one pass, so a single frame could live as a website hero, a social tile and a performance ad without compromise. The result is a deep, flexible library the in-house team can pull from for months, across brand storytelling and always-on channels.
Results
A brand that finally looks like its customers.
The new content library has given MoneyMe a recognisable visual world of its own. Optimistic, unmistakably Australian, and built to perform across every channel they show up on. The brand reads as modern and trusted at a glance, the marketing team has a deep well of assets to draw from, and every new campaign now starts a few steps ahead. Same fintech speed. A much bigger brand presence.
