Strategic UI/UX design and web development.
Challenge
A fund with global ambition, in need of a brand to match
Global Masters Fund has been compounding wealth for Australian investors since 2006. With over 15 years of performance history and a portfolio anchored by Berkshire Hathaway and other London and Johannesburg listed equities, the fund's credentials were beyond question. Its digital presence was not. The challenge was to do three things simultaneously: communicate a sophisticated investment strategy in plain, accessible language; surface the depth of data that institutional and retail investors expect; and deliver an experience that felt contemporary, considered, and genuinely easy to navigate. The brief to Somma was clear redesign the site from the ground up, with UI/UX strategy and web development working in lockstep to produce something that reflected the quality of the fund itself.
Strategy led design, built for investor confidence.
Somma began with a thorough UX audit and information architecture review, mapping the friction points that prevented key audiences from finding what they needed. From there, we developed a restrained, institutional visual identity and built a fast, responsive website with custom components designed to handle GFL's regulatory content requirements, including ASX announcements, annual reports and investment disclosures, in a format that is compliant, navigable and clear for all investor types.
Results
A refined identity that reflects decades of disciplined investing
The result is a visual identity and website that communicates trust, precision and global perspective, fitting for a fund that has delivered consistent long term capital growth for its shareholders since 2006. Investors now arrive at a site that guides them clearly through complex financial content, from strategy and governance through to ASX announcements and annual reports.
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