SERVICES

Web Design Services

Custom web design in Sydney for established businesses across Australia and New Zealand: websites designed and built to win enquiries and be found on Google and in AI search. We work with companies whose website no longer matches the quality of their work, and take the project from strategy and design through to build, migration and launch. Our senior team has designed business websites since 2017, with custom projects from $10,000.

Feature #1

Custom, Never Template

Feature #2

Designed to Convert

Feature #3

Found by Google & AI

WHAT WE OFFER

Web design services in Sydney

Our web design services cover strategy, design, development, website redesign and search readiness, delivered by one senior team. We work with established and scaling businesses, typically ten or more years in, that are moving upmarket or modernising. Each project includes a custom business website, SEO foundations, structured data for AI search and training for your team, scoped to the job your website needs to do.

UX Strategy & Information Architecture
Sitemap, user journeys, page messaging and wireframes, mapped to how your buyers research and decide before any design starts.
Custom Website Design
Custom page designs for desktop and mobile, a component library and a clickable prototype, built around your brand and conversion goals.
Web Development
A fast, accessible and secure build on the platform that suits your project, with a content system your team can update after launch.
Website Redesign & Migration
Modernise your site without losing what works. Every URL mapped, rankings protected, content migrated safely. See: White Spot Group.
Ecommerce & Web Applications
Online stores, client portals and custom web applications, connected to your CRM, payment and booking systems.
SEO & AI Search Readiness
Technical SEO, schema markup, page speed work and content structured around buyer questions, so your site is found on Google and cited by AI assistants.

AI SEARCH

Why does web design matter for search and AI visibility?

Web design matters because search engines and AI assistants judge your business by how clearly your website explains it. When someone in Sydney asks Google or ChatGPT for a business like yours, clear structure, fast pages, headings that answer real buyer questions and structured data make you easy to read, verify and recommend. Your website is now how you are found, as well as how you look online.

How we design and build your website

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Ideation
Discover

An audit of your current site, analytics, rankings and enquiry paths, plus stakeholder interviews and a competitor review. You get a written summary of what the new site must achieve and protect.

KICK OFF
Strategy & UX
Define

Sitemap, information architecture and messaging. A one page strategy everyone signs off before design begins.

Design
Design

Custom UI design for every key page and a clickable prototype for review, then a build that is fast, accessible and structured for search and AI.

Deploy
Deploy

301 redirects, SEO migration, analytics setup and a training session for your team. After launch we measure the new site against your old baseline.

Aera Group
Brand Strategy
Visual Identity
Service Design
Graphic Design
Web Design
White Spot Group
Graphic Design
Web Design
Web Development
Photography
Video Production
Ultimate Security
Brand Strategy
Visual Identity
Graphic Design
Web Design
Web Development
Pets Training & Boarding
Brand Refresh
Visual Identity
Brand Strategy

WHY CHOOSE SOMMA

Why businesses choose Somma for web design

Senior led, end to end: every build is run by a senior team from brief to launch. Independent Sydney studio, established 2017.
Custom, never template: every site designed around your brand, your buyers and your conversion goals.
SEO and AI search readiness built into every build: structured data, fast performance and answer ready content as standard.
Trusted by established businesses including CyberCX, Ultimate Security, Aera Group, White Spot Group and Pet Insurance Australia.

FREQUENTLY ASKED QUESTIONS

Web design FAQs

How much does web design cost in Sydney?
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A custom business website in Sydney typically costs $10,000 to $25,000. Template customisation usually runs $2,000 to $6,000, and advanced ecommerce or enterprise builds $25,000 to $80,000+. We scope every project after a discovery conversation and provide a fixed fee proposal before any work begins.
How long does it take to build a website?
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A custom website typically takes six to ten weeks to design and build. That covers discovery and strategy in the first three weeks, design and development through week eight, then migration, testing and launch. Focused redesigns can move faster, while ecommerce sites and web applications take longer.
Will a new website affect my Google rankings?
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A new website will not hurt your Google rankings if the migration is handled properly. We map every URL, set 301 redirects, keep your best performing content and improve site speed so rankings hold or climb. Protecting your existing SEO is the first deliverable of every website redesign we take on.
Do I own my website after it's built?
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Yes, you own everything once the project is complete, including the domain, hosting, design, code and content. Ownership transfers on completion, along with documentation and training so your team can manage the site day to day.
How do I get my website recommended by ChatGPT and Google AI Overviews?
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AI assistants recommend websites they can easily read, verify and cite, so the structure of your site matters. That means clear headings that match real buyer questions, structured data, fast performance and consistent business information. We build these foundations into every website we design, from the first wireframe.
What accessibility standard should a business website meet?
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A business website should meet WCAG 2.1 AA, which is the standard we design and test to by default. We can also support AAA compliance when a project requires it.

We review accessibility before launch and show your team how to keep new content accessible after handover.