SERVICES

Social Media Management Services

Social media management for B2B businesses in Sydney: we plan, create and publish LinkedIn and Instagram content that keeps you in front of the people who buy from you. We work with established businesses across Australia and New Zealand that have real expertise to share but no time to post consistently. The result is an active, credible presence on the channels your buyers use, run as an ongoing monthly service.

Feature #1

Strategy Before Posting

Feature #2

Content in Your Voice

Feature #3

Consistent Every Month

WHAT WE OFFER

Social media management in Sydney

Social media management covers strategy, content and publishing, run as one ongoing service. We work with established and scaling B2B businesses that have real expertise to share but no time to post consistently. What you get: a one page social strategy, a monthly content calendar, designed posts and carousels, scheduled publishing, community management and a plain monthly report, scoped to the channels your buyers use.

Social Strategy & Content Pillars
Audience, goals, channels and content pillars agreed up front in a one page strategy. It is the brief every post answers to.
Content Calendar
A monthly calendar of posts, themes and key dates, shared for your approval before anything is created or published.
Content Creation
Social media content created for you: captions, designed posts, carousels and case studies in your brand style, written in a voice that sounds like you.
Scheduling & Publishing
Approved posts scheduled and published at the right times on each channel, so your pages stay active without your team chasing it.
LinkedIn Management & B2B Social Media
LinkedIn company pages, leadership profiles and Instagram managed to build trust with decision makers, partners and future staff.
Community & Monthly Reporting
Comments and messages monitored and answered, plus a monthly report on reach, engagement and what we will change next month.

AI SEARCH

Why does social media management matter for search and AI visibility?

Social media management matters because buyers, search engines and AI assistants all read your profiles before deciding to trust you. Active, consistent LinkedIn and Instagram pages show that your business is current, credible and expert in its field. Regular posting also builds the brand searches and mentions that help people find you again.

How we plan and manage your social media

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Audit
Discover

An audit of your current profiles, past content, audience and competitors. We learn what your buyers care about and what has worked for you so far.

KICK OFF
Strategy & Plan
Define

Channels, content pillars, tone and posting rhythm, set out in a one page strategy you sign off before we create.

Create
Publish

Monthly calendars, designed posts, carousels and captions created for approval, then scheduled and published on each channel for you.

Report
Improve

A monthly report on reach, engagement and enquiries. Then we refine topics and formats for the month ahead.

Aera Group
Brand Strategy
Visual Identity
Service Design
Graphic Design
Web Design
White Spot Group
Graphic Design
Web Design
Web Development
Photography
Video Production
Ultimate Security
Brand Strategy
Visual Identity
Graphic Design
Web Design
Web Development
Pets Training & Boarding
Brand Refresh
Visual Identity
Brand Strategy

WHY CHOOSE SOMMA

Why businesses choose Somma for social media

Senior led, end to end. You work directly with the senior people doing the work. Independent Sydney studio, established 2017.
Design led content. Every post created by the same team that designs brands, so your feed looks as good as your business.
Built for B2B: content that speaks to decision makers on LinkedIn and Instagram, written to build trust and lead to enquiries.
Trusted by established businesses: CyberCX, Ultimate Security, Aera Group, White Spot Group and Pet Insurance Australia.

FREQUENTLY ASKED QUESTIONS

Social media FAQs

How much does social media management cost in Sydney?
Plus icon
We quote social media management as a fixed monthly fee, agreed after a discovery conversation. The fee depends on which channels we manage, how many posts you need each month, the type of content and whether community management is included. You receive a clear proposal that sets out exactly what is included before any work begins.
What is the best social media platform for B2B businesses?
Plus icon
For most B2B businesses, LinkedIn and Instagram are the best place to start, because that is where decision makers, partners and future staff look. We can also manage Facebook where it suits your audience. We agree the right mix during discovery, so effort goes into the channels that matter to your buyers.
Do we approve social media posts before they go live?
Plus icon
Yes, nothing is published until you approve it. Every month you receive a content calendar with the designed posts and captions to review. Once the rhythm is set, approvals take only a short time each month, and we handle everything else, from scheduling to replies.
Who owns the social media content and accounts?
Plus icon
You do: your social accounts stay in your name, and you own all the content we create for you. That includes designs, captions and images. We work through the access you grant, so you keep full control at all times.
Does social media help my business show up in ChatGPT?
Plus icon
It helps, because AI assistants draw on what they can find about your business across the web, including active profiles and mentions. Consistent, expert content on LinkedIn and Instagram, with business details that match your website, gives them reliable signals about who you are. It works best alongside SEO.
What should a B2B business post on LinkedIn?
Plus icon
Post your own projects, people and expertise, because that makes the strongest content. We turn case studies, team news and industry insight into posts and carousels that show what you do well.

A short monthly check in gathers your updates and photos, then we write, design and schedule the content for your approval.