SERVICES

Social Media
Asset Design

Social media templates for established businesses in Sydney, Australia and New Zealand: branded post, story and carousel layouts plus profile graphics your team can edit and publish quickly. We work with companies whose in house teams post often and need every post to look like it came from the same brand. The result is an editable template library that makes publishing faster and more consistent.

Feature #1

On Brand, Every Post

Feature #2

Built for Your Team

Feature #3

Faster to Publish

WHAT WE OFFER

Social media templates and design

Our social media asset design starts from your brand identity. We work with established and scaling businesses, typically ten or more years in, whose in house teams need to publish often without losing consistency. You receive an editable template library, post, story and carousel layouts, profile and highlight graphics and a usage guide, scoped to the channels and content your business actually publishes.

Social Templates & Brand Kits
Editable templates and a brand kit set up in your design tool, with your fonts, colours and logo locked in, so anyone on your team can create an on brand post.
Post & Story Systems
Instagram and LinkedIn templates for every post type you publish: news, quotes, offers, events and team updates, sized for feeds and stories.
Carousel Layouts
Carousel templates for case studies, tips and explainers, with cover, content and closing slides your team can fill in quickly.
Profile & Highlight Graphics
Branded social media graphics for profile images, covers and highlight icons on every channel, so your profiles look complete and consistent. See: PETS Training & Boarding.
Campaign & Launch Assets
Asset sets for launches, events and paid campaigns, with matching posts, stories and ad sizes that work together across channels.
Usage Guides & Team Training
A usage guide covering imagery, copy length and layout, plus a walkthrough session for your team, so the templates are used properly from the first post.

AI SEARCH

Why do social media assets matter for search and AI visibility?

Social media templates matter for search because Google and AI assistants treat your social profiles as part of your brand. Consistent names, profile graphics, descriptions and visuals across every channel make your business easier to recognise, verify and recommend, by people and by machines. Every post either adds to that recognition or weakens it.

How we design your social media assets

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Ideation
Discover

A review of your channels, current posts, brand guidelines and the content your team publishes most, plus a short list of what slows your team down.

KICK OFF
Content & Formats
Define

Content types, post formats and channel sizes, delivered as a one page template plan everyone signs off before design begins.

Design
Design

Templates for posts, stories, carousels and profiles, tested with your real content and refined with your team.

Launch
Handover

Template library set up in your own account, a usage guide and a team walkthrough, so your team can publish from day one.

Aera Group
Brand Strategy
Visual Identity
Service Design
Graphic Design
Web Design
White Spot Group
Graphic Design
Web Design
Web Development
Photography
Video Production
Ultimate Security
Brand Strategy
Visual Identity
Graphic Design
Web Design
Web Development
Pets Training & Boarding
Brand Refresh
Visual Identity
Brand Strategy

WHY CHOOSE SOMMA

Why businesses choose Somma for social media assets

Senior led, end to end. Every template system is designed by a senior team. Independent Sydney studio, established 2017.
Built from your brand. Every template follows your identity, so social looks like the rest of your business.
Made for in house teams. Simple, editable templates in the tools you already use that save time on every post.
Trusted by established businesses: Aera Group, White Spot Group, PETS Training & Boarding and Ultimate Security.

FREQUENTLY ASKED QUESTIONS

Social media asset FAQs

How much do social media templates cost in Sydney?
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Social media templates are quoted as a fixed fee based on scope, agreed after a discovery conversation. Scope covers the number of channels, post types, carousel layouts and templates you need, and whether team training is included. We will recommend the smallest template set that covers what your team actually publishes.
Do we need a designer to use social media templates?
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No, the templates are built so anyone on your team can use them without design skills. We set them up in the design tool that suits how your team works. Fonts, colours and logos are locked in, so every post stays on brand.
Can our team edit the social media templates?
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Yes, every template is designed for your team to edit. Each one has clear areas for text and images, with the brand elements locked in place. We include a short usage guide and a walkthrough, so anyone who posts can stay consistent without a designer for every update.
Who owns the social media templates?
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You do. The templates are set up in your own account with source files and documentation. Full ownership transfers to you on completion, so your team can keep using them.
Do consistent social profiles help you show up in ChatGPT and Google?
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Yes, ChatGPT and Google are more likely to recommend brands they can recognise and verify across sources. Consistent names, descriptions and visuals across your social profiles, website and Google Business Profile make your business easier to cite. That helps people and machines recommend you with confidence.
Can an agency create our social media content as well as templates?
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Yes, we can design monthly posts and carousels as well as the templates your team uses. We do this for clients such as Aera Group and White Spot Group.

Many clients start with a template system for their in house team, then add campaign assets or regular content support once the system is in place.