Service design is quoted as a fixed fee based on scope, agreed after a discovery conversation. Scope covers the number of offers, how much research and naming is needed, and which sales materials and touchpoints you need designed. You receive a clear proposal before any work begins, with a recommendation on where to start.
SERVICES
Product & Service Design
Service design for established businesses in Sydney, Australia and New Zealand: offer design, service packaging, naming and customer journeys that make what you sell clear and easy to buy. We work with companies launching new services, restructuring what they sell or moving upmarket. The result is a set of clear offers with customer journeys and sales materials that make each one easy to buy and easy to sell.
Feature #1
Clear Offers
Feature #2
Easy to Buy
Feature #3
Ready for Market
WHAT WE OFFER
Service design and offer design in Sydney
Service Structure & Packaging
Service packaging with a service map, offer groupings and an inclusions list for each offer, so buyers understand it quickly and your team sells it the same way.
Naming & Offer Tiers
Product and service naming with shortlists, a naming rationale and tier tables, so buyers can compare options and choose.
Customer Journeys
Journey maps covering every step from first enquiry to delivery and follow up, so the experience is consistent and nothing falls through the gaps.
Offer Launch & Repositioning
Launch plans for new offers, or positioning statements and messaging for existing services moving into a new market, without confusing current clients.
Sales Materials & Pitch Tools
Service guides, proposal templates and sales decks that explain each offer clearly and help your team close work.
Touchpoints & Customer Experience
Onboarding packs, emails, forms and service pages designed so each offer looks and feels the same at every point of contact.
AI SEARCH
Why does service design matter for search and AI visibility?
Service design matters for search because Google and AI assistants recommend businesses whose offers they can clearly understand. When each service has a clear name, a plain description and consistent details across your website, listings and documents, your business is easier to match to the right questions and recommend. A clear offer is easier to find and easier to choose.
How we shape and launch your offers
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Ideation
Discover
A review of your current offers, sales process and competitor packaging, plus stakeholder interviews, summarised in a findings report on what is working.
KICK OFF
Structure & Naming
Define
Service structure, names, tiers and customer journeys, delivered as a one page offer plan everyone signs off before design begins.
Design
Design
Sales materials and touchpoints for each offer: service guides, proposal templates, sales decks and onboarding documents.
Launch
Launch
Final files, a team briefing session and launch support, so everyone presents and sells each offer the same way.
WHY CHOOSE SOMMA
Why businesses choose Somma for product and service design
FREQUENTLY ASKED QUESTIONS
Product & service design FAQs
How much does service design cost in Sydney?
What is service design and what does it include?
Service design is the work of deciding what you sell and how clients experience it. It covers how your services are structured, named and grouped into tiers, and the steps from enquiry to delivery. It also includes the materials and touchpoints that support each step.
How do you name a new service or product?
We develop name options that fit your brand, are easy to say and remember, and explain what the offer does. Each shortlisted name is checked against your existing range so it sits clearly beside your other offers. We recommend you confirm trademark and domain availability with your advisers before launch.
Who owns the offer names and materials after the project?
You do. You own the offer structure, names, journey maps, sales materials and source files, with full ownership transferred on completion. Your team can keep using and updating them.
Do clear service descriptions help you get recommended by ChatGPT?
Yes, ChatGPT and Google answer questions by matching needs to clearly described offers. Services with plain names, clear descriptions and consistent details across your website, Google Business Profile and documents are easier to cite. That makes your business easier to recommend.
What types of businesses need product and service design?
Established businesses with offers that have grown hard to explain, or a new offer to launch, need product and service design most. We work with businesses across Australia and New Zealand in security, IT, professional services, real estate, pet care and premium consumer sectors, including CyberCX, Ultimate Security, Aera Group, White Spot Group and Pet Insurance Australia.
Most clients come to us when their services have grown over time, or when they want something new to be clear and ready to sell from day one.
Most clients come to us when their services have grown over time, or when they want something new to be clear and ready to sell from day one.