We quote email setup as a fixed project fee and ongoing email marketing as a fixed monthly fee, both agreed after a discovery conversation. The cost depends on whether you need a full setup, how many automations and templates are involved and how often you want to send. You receive a clear proposal that sets out exactly what is included before any work begins.
SERVICES
Email Marketing Services
Email marketing for B2B businesses in Sydney: we plan, design and send newsletters and email automation that turn your client list into regular enquiries. We work with established businesses across Australia and New Zealand that have a valuable list but rarely use it well. Setup is quoted as a fixed fee, then newsletters and nurture sequences run as an ongoing monthly service.
Feature #1
Strategy Before Sending
Feature #2
Designed to Be Read
Feature #3
Automated Follow Up
WHAT WE OFFER
Email marketing in Sydney
Email Strategy & Planning
Audiences, goals, content themes and sending rhythm agreed up front in a one page plan. It is the brief every email answers to.
EDM Design & Newsletter Templates
Branded, mobile friendly EDM and newsletter templates your team can reuse, clear and easy to read in any inbox.
Email Automation & Nurture Sequences
Welcome series, enquiry follow ups and nurture sequences that send the right message at the right time, without manual effort.
List Setup & Segmentation
Setup within the email platform you already use, list cleaning, website sign up forms and segments by client type, so each person gets relevant emails.
Campaigns & Newsletters
Regular newsletters and campaign emails written, designed and sent for you, sharing news, insight and projects.
Campaign Reporting & Improvement
Plain reports on opens, clicks, replies and enquiries after each campaign, with clear changes to test in the next send.
AI SEARCH
Why does email marketing matter for search and AI visibility?
Email marketing matters because it keeps the people that search and AI bring to your website coming back. A good newsletter sends readers back to your content, builds return visits and brand searches, and keeps your business front of mind when a buyer is ready. For Sydney B2B businesses, it is the channel you own, and it supports every other channel.
How we plan and run your email marketing
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Audit
Discover
An audit of your current email setup, list, past emails and results, plus how enquiries come in. We learn who you need to reach and what they need to hear.
KICK OFF
Strategy & Plan
Define
Segments, sequences, content themes and sending rhythm, agreed in a one page plan before anything is built.
Build
Send
Templates designed, lists cleaned, automations set up and tested, then newsletters and campaigns written and sent for approval.
Report
Improve
A report on opens, clicks and enquiries after each send. Then we refine subject lines, content and timing.
WHY CHOOSE SOMMA
Why businesses choose Somma for email marketing
FREQUENTLY ASKED QUESTIONS
Email marketing FAQs
How much does email marketing cost in Sydney?
Do I need to change email platforms to work with an agency?
No, we work within the email platform you already use in most cases. If you are starting fresh, we recommend a platform based on your list size, your website and how much automation you need, then set it up for you.
How often should a business send email newsletters?
For most B2B businesses, a monthly newsletter is a good starting rhythm. It is often enough to stay familiar without people tuning out, and automations handle enquiries and sign ups in between. We agree a rhythm during planning and adjust it based on how your audience responds.
Who owns the email list and templates?
You do: your email account, subscriber list, templates and content all belong to you. We work through the access you grant, and your team can keep using the templates and automations at any time.
Does email marketing help with SEO and AI search?
Yes, email and search support each other. SEO and AI search bring new visitors to your site, and sign up forms help you keep in touch with them. Newsletters then send readers back to your articles and service pages, building return visits and brand searches.
What are the spam rules for email marketing in Australia?
Australian spam law requires consent, clear sender details and a working unsubscribe link in every email. Every program we run is set up to follow it from the start.
We also set up sender authentication on your domain so emails are more likely to reach the inbox, and we keep lists clean by removing bounced and inactive addresses.
We also set up sender authentication on your domain so emails are more likely to reach the inbox, and we keep lists clean by removing bounced and inactive addresses.