Creative direction is quoted as a fixed fee based on scope, agreed after a discovery conversation. Scope covers the number of campaigns, shoots, channels and assets involved, and how closely we work with your team. You receive a clear proposal before any work begins, so you know the full cost up front.
SERVICES
Creative Direction Services
Creative direction for established businesses in Sydney, Australia and New Zealand: campaign creative, art direction and photo and video shoot direction that keep your brand consistent everywhere it appears. We work with companies that need their brand to look and sound the same across every channel. Every project is led by a senior team, so each piece works from one clear idea and holds together across every supplier.
Feature #1
One Clear Idea
Feature #2
Directed on Set
Feature #3
Consistent Everywhere
WHAT WE OFFER
Creative direction services in Sydney
Creative Concepts & Campaigns
Campaign creative built from your brand strategy: concepts, key messages and a creative platform, with one central idea that every ad, post and asset traces back to.
Art Direction
Layouts, imagery direction, type and colour treatments for campaign, digital and print assets, so every piece reads as the same brand.
Photo & Video Shoot Direction
Mood boards, shot lists and talent briefs, then direction on set, so your photos and video match the brand and build a usable image library.
Content Direction & Brand Voice
Tone of voice guides, content templates and visual rules for social, email and sales content, so your team and agencies produce work that sounds like you. See: White Spot Group.
Launches & Rollouts
Launch plans, channel schedules and asset kits for rebrands, new offers and campaigns, so the message lands together and stays on brand.
Brand Consistency & Standards
Creative guidelines, asset reviews and supplier briefs that keep one look and one voice across channels, teams and agencies long after launch.
AI SEARCH
Why does creative direction matter for search and AI visibility?
Creative direction matters for search because Google and AI assistants trust brands that present one consistent picture across everything they publish. When your imagery, messaging and descriptions match across your website, social channels, campaigns and listings, your business is easier to recognise, trust and recommend. Creative direction keeps that picture clear.
How we direct your campaigns and content
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Ideation
Discover
A brand review, audience and competitor research, and an audit of your current content and channels, with clear goals for what the work must achieve.
KICK OFF
Concept & Planning
Define
Creative concept, mood boards, shot lists and channel plan, delivered as a one page creative brief everyone signs off before production.
Production
Direct
Shoot schedules, call sheets and direction on set, then design, editing and review of every asset against the brief and the brand.
Launch
Deliver
Final assets, organised file handover and launch support across channels, plus creative guidelines so future content stays consistent.
WHY CHOOSE SOMMA
Why businesses choose Somma for creative direction
FREQUENTLY ASKED QUESTIONS
Creative direction FAQs
How much does creative direction cost in Sydney?
What is the difference between a creative director and a graphic designer?
A creative director decides what the work should say and how it should look, while a designer produces the assets. The creative director sets the idea and the standard across channels. They then guide designers, photographers and videographers so the finished work stays on brand.
Does a creative director attend photo and video shoots?
Yes, we plan each shoot and direct on the day so the images and footage match the brand. Planning covers mood boards, shot lists, locations and talent briefs. We work with your preferred photographers and videographers or recommend crew, and review every edit before delivery.
Can an agency provide creative direction for our in house team?
Yes, we often direct in house marketing teams and other suppliers. We set the creative standard and brief each party clearly. We then review work against the brand so every asset stays consistent.
Does consistent branding help you get recommended by ChatGPT?
Yes, ChatGPT and Google are more likely to recommend brands they can recognise and verify. Consistent imagery, messaging and descriptions across your website, Google Business Profile, social channels and campaigns make your business easier to cite. That helps people and machines recommend you with confidence.
What types of businesses need creative direction?
Established businesses that run campaigns, shoots and content across several channels or suppliers need creative direction most. We work with businesses across Australia and New Zealand in security, IT, professional services, real estate, pet care and premium consumer sectors, including CyberCX, Ultimate Security, Aera Group, White Spot Group and Pet Insurance Australia.
Most clients come to us before a launch, a rebrand or a new campaign, when they need one senior creative lead to keep every channel and supplier working to the same standard.
Most clients come to us before a launch, a rebrand or a new campaign, when they need one senior creative lead to keep every channel and supplier working to the same standard.