The cost of content production depends on scope, and we quote every project as a fixed fee after a discovery conversation. Scope covers the number of pages, articles and case studies, how much social content you need and whether shoots are included. The same applies to a one off project or an ongoing content program.
SERVICES
Content Production Services
Content production for established businesses across Australia and New Zealand: website copy, articles, case studies and social content planned and written around how your buyers search and decide. We decide what to say, write it for your buyers and for Google and AI search, and pull any shoots into the same content plan. The result is content that turns your expertise into pages people read and search engines trust.
Feature #1
Planned, Not Random
Feature #2
Written for Buyers
Feature #3
Found by Google & AI
WHAT WE OFFER
Content production & copywriting services
Content Strategy & Planning
Topics, formats and timing mapped to the questions your buyers ask. The plan is the brief every piece of content answers to.
Website Copywriting
Clear, specific page copy that explains what you do, who it is for and why buyers should get in touch.
Blog Writing & Articles
Articles that answer real buyer questions in plain language, structured to be read by people and understood by search engines.
Case Studies & Client Stories
The problem, the work and the result, written from interviews with you and your clients. Proof buyers can check for themselves.
Social & Channel Content
Posts, carousels and captions drawn from your main content, so every channel stays consistent and on brand.
Shoots & Asset Management
Photo and video shoots planned around the content plan, with every image, clip and file organised in one shared pipeline.
AI SEARCH
Why does content production matter for search and AI visibility?
Original content gives search engines and AI assistants unique, verifiable evidence of what your business knows and does. Clear pages, articles that answer real buyer questions and case studies with named clients and results are the material they quote and recommend. If that content doesn't exist, they describe your competitors instead.
How we plan, write and deliver your content
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Brief
Discover
Review of your current content, search visibility and competitors, plus interviews with your team. We learn what buyers ask and what you know best.
KICK OFF
Strategy & Plan
Plan
Topics, formats, keywords and schedule. A content plan everyone signs off before writing begins.
Create
Write
Writing, editing and any shoots the plan needs, with drafts shared for your review so the voice and facts are right.
Publish
Deliver
Final content formatted for your website and channels, with headings, meta descriptions and images ready to publish.
WHY CHOOSE SOMMA
Why businesses choose Somma for content production
FREQUENTLY ASKED QUESTIONS
Content production FAQs
How much does content production cost in Sydney?
How long does it take to produce website content?
Timing depends on the volume of content and how many people need to review it, and we agree the schedule in your proposal. Every project follows the same steps: a brief, a signed off content plan, writing and any shoots, then review and delivery. Ongoing programs run to an agreed schedule.
Can a content agency write about a technical industry?
Yes, we regularly write for businesses in technical and regulated industries. We interview your experts, use their knowledge and language, and turn it into clear content your buyers can follow. Your team reviews every draft for accuracy before anything is published.
Who owns the content once it's delivered?
You receive the usage rights agreed in your proposal, confirmed in writing before work begins. Content is delivered ready to publish on your website and channels, with images and files organised so your team can find them.
How do we get our content recommended by ChatGPT and Google?
Write content that AI assistants and search engines can read, verify and quote, which is how we plan and write every piece. That means clear headings that match real buyer questions, direct answers, named clients and results, and consistent business information. We write for people first, with search in mind.
How much of our team's time does content production take?
As little as possible, because we start with short interviews and then do the planning, writing and coordination ourselves.
Your team reviews drafts and approves final versions. We manage shoots, files and schedules in one pipeline, so you always know what is coming next.
Your team reviews drafts and approves final versions. We manage shoots, files and schedules in one pipeline, so you always know what is coming next.