In 2026, template customisation in Sydney typically runs $2,000–$6,000, a custom business website $10,000–$25,000, and advanced e-commerce or enterprise builds $25,000–$80,000+. The difference is what's underneath: strategy, custom design, development quality and SEO foundations. Somma projects are scoped after a discovery conversation, with a clear fixed proposal before any work begins.
SERVICES
Web Design Agency in Sydney
Somma is a Sydney web design agency that builds custom, conversion-focused websites for established businesses. From our studio in Double Bay, we combine UX strategy, design and development so your website converts your reputation into enquiries — and gets found by Google and recommended by AI search. Founded in 2017 and led by creative director Rebeca Bern, Somma builds custom sites, never templates.
Feature #1
Custom, Never Template
Feature #2
Designed to Convert
Feature #3
Found by Google & AI
WHAT WE OFFER
Web design & development services
UX Strategy & Information Architecture
Site structure, user journeys and messaging mapped to how your buyers decide. Strategy is the brief every design decision answers to.
Custom Web Design (UI/UX)
Interfaces designed around your brand and conversion goals — custom layouts, no templates, nothing off the shelf.
Web Development
Fast, stable builds in Webflow and modern frameworks — accessible, secure and easy for your team to manage after launch.
Website Redesign & Migration
Modernise your site without losing what works. Every URL mapped, rankings protected, content migrated safely. See: White Spot Group.
E-commerce & Web Applications
Online stores and custom web applications built for scale, integrations and measurable commercial outcomes.
SEO & AI-Search Readiness
Technical SEO, structured data and answer-ready content built in from day one — so your site is found by Google and cited by AI assistants.
AI SEARCH
Why does web design matter for search and AI visibility?
Search engines and AI assistants read your website as evidence. Clear structure, fast performance, headings that answer real buyer questions and structured data make your business easy to read, verify and recommend — by people and by machines. A website is no longer only how you look online; it is how you are found.
How we design and build your website
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Ideation
Discover
Audit of your current site, analytics, rankings and enquiry paths, plus stakeholder and competitor review. We learn what the new site must achieve — and must not break.
KICK-OFF
Strategy & UX
Define
Sitemap, information architecture and messaging. A one-page strategy everyone signs off before design begins.
Design
Design
Custom UI design, prototyping and development — fast, accessible, and structured for search and AI from the first build.
Deploy
Deploy
Redirects, SEO migration, analytics and training handover — then we measure the new site against your old baseline.
WHY CHOOSE SOMMA
Why businesses choose Somma for web design
FREQUENTLY ASKED QUESTIONS
Web design FAQs
How much does a website cost in Sydney?
How long does a website project take?
A typical Somma website takes six to ten weeks: discovery and audit in weeks 1–2, strategy and UX sign-off in weeks 2–3, design and development through week 8, then migration, QA and launch. Focused redesigns can move faster; e-commerce and web applications take longer.
Will we lose our Google rankings when we redesign?
Not if it's done properly. Rankings drop when redesigns delete ranking pages, change URLs without redirects, or slow the site down. We map every URL, set 301 redirects, preserve your best-performing content and improve site speed — so rankings hold or climb. Protecting your existing SEO is the first deliverable of every Somma redesign.
Do we own the website when it's finished?
Yes. You own everything — domain, hosting, design, code and content — with full ownership transferred on completion, along with documentation and training so your team can manage the site day to day.
Can you make our website visible to AI search like ChatGPT?
Yes — it's built into every project. AI assistants recommend websites they can read, verify and cite: clear structure, headings that match real buyer questions, structured data (schema markup), fast performance and consistent business information. We build these foundations in at design stage, not as an afterthought.
What's your accessibility standard?
Accessibility is a fundamental part of our design process, not an afterthought. We design and test to WCAG 2.1 AA standards by default, and we can support AAA compliance when required. Our team includes certified accessibility specialists who review all major deliverables.
Our commitment to accessibility extends beyond technical compliance to include user testing with diverse ability groups and regular accessibility audits. We also provide training to help your teams maintain accessibility standards after launch.
Our commitment to accessibility extends beyond technical compliance to include user testing with diverse ability groups and regular accessibility audits. We also provide training to help your teams maintain accessibility standards after launch.