Challenge
Bringing glamour and personality to a modern lifestyle brand
Dolly is a vibrant lifestyle brand built around self expression, confidence and a touch of glamour. With deep roots in Australian culture and a contemporary edge, the brand needed a visual identity that captured its bold, playful spirit while feeling fresh and modern.
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Style, sparkle and a little bit of Dolly in all of us
The Dolly identity draws on a rich palette of personality: expressive, warm and unapologetically fun. It is designed to resonate with a generation that wears its identity on its sleeve.
Results
A brand identity as bold and expressive as the people who love it
The result is a cohesive brand world that feels joyful, confident and distinctly Dolly, built to stand out and connect across every touchpoint.
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