Еngagement rates

In an ever-evolving digital landscape, it’s crucial for brands to not only stay ahead of the curve but to define it. This is the story of how Somma, helped a burgeoning brand named Aera redefine their online strategy and propelled their engagement rate to an impressive 40%.

Aera Papper Logo
About Aera

Aera, a renowned IT solutions provider catering to businesses across Australia, offers an array of services ranging from cloud solutions, voice services, and data connectivity to cybersecurity, IT support, video conferencing, professional services, hardware, and licensing. Recognised for its innovation and exceptional service, Aera is a crucial ally in the digital transformation of businesses. However, despite their extensive portfolio and commitment to excellence, Aera recognised the need to elevate their brand identity, establish a stronger digital footprint, and boost their online engagement to further solidify their standing in the competitive IT marketplace.

Internet Marketing Agency

The challenge

Aera is a vibrant, eco-conscious brand that prides itself on offering sustainable lifestyle products. Their ethos resonated with many, but unfortunately, their digital footprint was not reflecting this potential. Aera’s online engagement hovered around 15% – a percentage that did not align with the brand’s vision and objectives.

That’s when Somma stepped in. With a proven track record in strategic planning, cutting-edge marketing techniques, and a knack for tapping into the pulse of digital trends, Somma was ready for the challenge.


Business impact

Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:


Organic transactions increased


Organic conversion rate improved


Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For Zara, we put together a robust digital strategy that includes:

+40 %


236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions