Porteno Porsche Cup Car
Overview
Porteno Group partnered with Somma to create a standout design for their Porsche Cup car, enhancing brand visibility on and off the track. The project included a range of services, each designed to reflect the unique identities of Porteno’s brands: Humble, Bastardo, and Continental. Our deliverables included:
- Custom Car Wrap Design, incorporating the branding and logos of all Porteno brands
- Concept Development and Execution, ensuring brand consistency and visual impact
- Brand Strategy and Consultation, aligning the design with Porteno’s overall marketing goals
- Project Management, overseeing the wrap installation to ensure a seamless final result
Somma’s collaboration with Porteno Group ensured their Porsche Cup car became a mobile showcase of their brand values and identity.
Challenge
Porteno Group needed a visually impactful and cohesive design for their Porsche Cup car that would represent multiple brands—Humble, Bastardo, and Continental—while staying true to their distinct identities. The challenge lay in balancing each brand's unique style within a single design, ensuring it resonated with both motorsport fans and Porteno’s target audience, and maintaining consistency across all elements.
Somma was tasked with:
- Creating a unified car wrap design, integrating various brand elements without diluting individual identities
- Ensuring visual harmony and brand consistency across different logos and styles
- Managing the design-to-installation process, ensuring a flawless execution that would stand out on the track
By overcoming these challenges, Somma delivered a solution that amplified Porteno Group’s brand presence in a competitive and fast-paced environment.
Somma’s collaborative approach with Porteno Group delivered a striking and cohesive car wrap design that amplified the brand's visibility and presence in the Porsche Cup, representing the diverse identities of Humble, Bastardo, and Continental. The successful execution of this project reinforced Porteno Group’s dynamic brand image both on and off the track.
- Unified Brand Representation: Developed a custom car wrap design that seamlessly integrated multiple brand elements while maintaining their distinct identities.
- Increased Brand Visibility: The Porsche Cup car became a mobile showcase, capturing attention and reinforcing the Porteno Group’s presence at high-profile motorsport events.
- Seamless Execution: From design conceptualization to installation, Somma ensured a flawless process that maintained the integrity of the design and brand consistency.
- Strategic Branding Alignment: Delivered a design that aligned with Porteno’s overarching marketing strategy, ensuring both visual impact and brand harmony.
Testimonial
“Somma exceeded our expectations by creating a design that not only looked incredible but truly represented all our brands. Their attention to detail and commitment to delivering a seamless process made a huge difference. The Porsche Cup car is now a powerful extension of our identity.”
— Porteno Group
Somma’s partnership with Porteno Group highlights our expertise in brand strategy and design execution, delivering creative solutions that make a lasting impact in competitive environments. Through this collaboration, we ensured that Porteno's brands were represented with precision and flair, driving visibility and brand recognition on a new platform.
